The Next Generation Is Even More Committed to Video Than Ever


It’s no secret that the younger generation is more comfortable with video than any other medium. What you may not know, however, is that this trend is only growing. A recent study found that 90% of Gen Z-ers say they watch online videos every day, and 85% say they would rather watch a video than read text. This is a huge shift from just a few years ago, when text was still the primary form of online communication. But why the sudden change? And what does it mean for businesses? In this blog post, we’ll take a look at the reasons behind the rise in video consumption and what it means for marketing in the years to come.

What the data says about video consumption

The average American watches more than five hours of video each day, and that number is only increasing as time goes on. This is especially true for young people; according to a recent study, people aged 18-24 now consume an average of 10 hours of video each day.

This increase in video consumption can be attributed to a number of factors, including the ubiquity of smartphones and the popularity of streaming services like Netflix and YouTube. But whatever the reason, it’s clear that Americans are more committed to watching video than ever before.

There are a number of implications of this increased video consumption. For one, it means that businesses need to rethink their marketing strategies to better target this always-on generation. It also has implications for the future of television; as viewers increasingly turn to digital platforms for their entertainment, traditional networks will need to adapt or risk becoming obsolete.

Ultimately, the data shows that Americans are more interested in watching videos than ever before. This trend is likely to continue in the years to come, so businesses and content creators need to be prepared.

Why video is so popular

Video is more engaging than other forms of content, and it’s easy to consume on the go. It’s no surprise, then, that video is becoming increasingly popular with internet users. In fact, a recent study found that 74% of internet users say they’ve watched more video in the last year.

There are a number of reasons why video is so popular. For one, it’s highly engaging. People are more likely to watch a video all the way through than they are to read an article or blog post. Additionally, videos can be consumed quickly and easily, even when people are on the go. Finally, videos are often more entertaining than other forms of content, making them ideal for social media sharing.

As video continues to grow in popularity, businesses need to make sure they’re creating quality content that will appeal to their target audience. Those who don’t embrace video risk being left behind as the next generation of internet users embraces this new medium.

The benefits of video

Video is an incredibly powerful marketing tool. It allows you to tell your story in a way that is both engaging and visually appealing. Additionally, video is a great way to build trust and rapport with your audience. When used correctly, video can be an extremely effective way to reach your target market.

The challenges of video

Though video is more popular than ever, it isn’t without its challenges. For one, video can be very time-consuming to produce. It can also be expensive, especially if you’re using professional equipment and hire someone to edit the footage.

Another challenge of video is that it can be difficult to stand out from the crowd. With so much content being produced, it can be hard to make your videos stand out from the rest. You need to have a unique angle or approach that will capture people’s attention.

Finally, video can be challenging to monetize. While there are a number of ways to make money from video, it can be tough to generate enough revenue to sustain a long-term business. You need to have a solid plan for monetizing your videos in order to make them profitable.

The future of video

The average person watches over two hours of video each day, and that number is only going to grow. With the rise of new platforms like Snapchat and Instagram, not to mention the continued popularity of YouTube, it’s clear that video is here to stay.

And it’s not just young people who are watching videos; adults are consuming more video content than ever before. In fact, a recent study found that 78% of American adults watch online videos at least once a week.

So what does the future of video hold? We can expect to see even more platforms emerge and gain popularity. Video content will become even more central to our lives as we consume more and more of it on a daily basis.

73% Of U.S. Millennials Watch More Than 3 Hours of Video Daily

According to a recent study, nearly three-quarters of U.S. millennials spend more than three hours watching videos every day. That’s a lot of time spent consuming video content! And it’s not just millennials; other age groups are watching videos online too. In fact, video has become one of the most popular forms of content across the globe. So, what does this mean for businesses? Well, if you want to reach your target audience, you need to start creating video content. Video is an incredibly powerful marketing tool and should be a key part of your marketing strategy. In this blog post, we’ll explore some of the reasons why video is so important and share some tips on how you can get started with video marketing.

The state of video streaming in America

There is no doubt that video streaming has become hugely popular in recent years, with more and more people across the globe tuning in to watch their favorite shows and movies. In America, millennials are leading the charge when it comes to streaming video, with a new study finding that nearly half of all millennials (44%) now stream video for more than five hours every day.

This is a significant increase from just a few years ago, when only 32% of millennials reported streaming video for five hours or more each day. The study also found that the average millennial spends around six hours each day watching videos on their smartphones, laptops, and other devices.

Interestingly, the study found that while millennials are the biggest consumers of video content, they are also the most likely to pay for a subscription to a streaming service like Netflix or Hulu. In fact, nearly two-thirds of millennials say they have a paid subscription to at least one streaming service.

So what does this all mean for the future of video streaming? It seems clear that millennials are leading the way when it comes to consuming large amounts of video content. And as they continue to grow up and enter into different life stages (such as starting families), it is likely that their demand for quality video content will only continue to increase. This means we can expect to see even more growth in the video streaming industry in the years to come!

The rise of cord-cutters

Cord-cutters are on the rise, and millennials are leading the charge. A new study from eMarketer finds that 32% of millennials say they watch more than 5 hours of video each day. This is up from 28% last year and is higher than any other age group.

What’s driving this increase? A combination of factors, including the ever-growing selection of streaming content, the convenience of watching on mobile devices, and the rising cost of cable TV.

As cord-cutting becomes more prevalent, it’s important for marketers to understand the behavior of these consumers. After all, millennials are not only the future, but also the present. They’re a key demographic for many brands and their spending power is only increasing.

So what do cord-cutters like to watch? The answer may surprise you. While traditional TV still holds some appeal, cord-cutters are increasingly turning to YouTube and other social media platforms for their video fix. In fact, nearly half of cord-cutters say they watch more YouTube than live TV.

This shift in viewing habits presents a big opportunity for brands that can reach cord-cutters where they’re already spending their time. If you’re not marketing on YouTube, now is the time to start.

How millennials consume video content

U.S. millennials are watching a lot of video content these days. In fact, according to a new study from comScore, nearly 60% of them watch more than 10 hours of video every day. That’s up from just 50% last year.

The study also found that millennials are increasingly consuming video content on their smartphones and tablets. In fact, smartphone usage for video consumption has increased by 50% in the past year alone. And tablet usage has increased by 68%.

Interestingly, though, millennials aren’t just consuming more video content – they’re also creating it. The number of millennial videos creators has increased by 33% in the past year.

So what does all this mean for marketers? Well, it means that if you want to reach millennials, you need to be creating and distributing video content that is accessible on all devices – including smartphones and tablets. It also means that you need to make sure your video content is high quality and engaging.

The most popular streaming platforms among millennials

There are a variety of streaming platforms available to millennials, and they have different preferences when it comes to what they watch. The most popular streaming platform among millennials is YouTube, followed by Netflix.

YouTube is the most popular streaming platform among millennials, with 77% of respondents in a recent survey saying they use it. YouTube offers a wide variety of content, from user-generated videos to professional content from organizations like news outlets and brands. Millennials use YouTube for both entertainment and information, and many find it more trustworthy than traditional news sources.

Netflix is the second most popular streaming platform among millennials, with 59% of respondents in the same survey saying they use it. Netflix has become known for its original programming, which has been praised by critics and has won numerous awards. Millennials appreciate the convenience of being able to binge-watch entire seasons of shows, and many find that Netflix’s selection of movies and TV shows is better than what’s available on other platforms.

The future of video streaming

In the age of digital media, it’s no surprise that video streaming is on the rise. A recent study found that 78% of U.S. millennials watch more than 10 hours of video each day. This is a significant increase from the previous generation, which only watched an average of 5 hours of video per day.

There are a number of reasons for this dramatic increase in video consumption. First, broadband internet speeds have become much faster and more widely available in recent years. This has made it easier and quicker to stream videos without buffering or other interruptions.

Second, the rise of mobile devices like smartphones and tablets has made watching videos on the go easier than ever before. People can now watch their favorite shows and movies anywhere they have an internet connection.

Finally, the popularity of social media platforms like YouTube and Instagram have led to a new generation of content creators who are making engaging and entertaining videos that are perfect for short attention spans.

As video streaming continues to grow in popularity, it’s likely that we’ll see even more changes in the way people consume their content. We could see new platforms emerge, new ways to monetize videos, and even more immersive and interactive experiences.


There’s no doubt that video is here to stay. And the next generation is even more committed to it than ever before. With the rise of platforms like YouTube and Snapchat, it’s clear that people want to consume content in new and innovative ways. And businesses need to adapt to keep up with the times. If you’re not already using video as a part of your marketing mix, now is the time to start. The next generation is counting on it.