Indie Film PR – The Best Ways To Get Media Exposure For Your Film Launch

Indie Film PR

Independent film PR can be a challenge. You don’t have the big budgets that studio films have, so you have to get creative. But there are some tried and true methods for getting media exposure for your film launch. In this blog post, we’ll explore some of the best ways to get press for your indie film. From working with bloggers and online influencers to holding special screenings and Q&As, we’ll give you all the tips you need to get started. So if you’re ready to take your film PR game up a notch, read on!

Why is PR important for indie films?

PR is essential for indie films because it helps to create awareness and interest in the film before its release. It can also be a useful tool for generating buzz and word-of-mouth marketing.

Good PR can help to secure media coverage and build up positive reviews ahead of a film’s release, which can in turn lead to strong box office returns. It can also assist with audience outreach, by helping to connect with potential viewers who might not otherwise be aware of the film.

In short, PR can be crucial in ensuring that an indie film gets off to a strong start when it launches. By raising awareness and generating excitement, PR can help make sure that a film has the best possible chance of success.

The best ways to get media exposure for your film launch

There are a number of ways to get media exposure for your film launch. One way is to hold a press conference. This is where you invite members of the press to attend a specific event where you will be launching your film. You can also send out press releases to members of the press, as well as holding interviews and giving media tours. All of these methods will help to create a buzz around your film and get people interested in seeing it.

How to create a press kit

If you’re an independent filmmaker, then you know how important it is to get media exposure for your film launch. One of the best ways to do this is to create a press kit.

A press kit is a document that contains all the information that a journalist or media outlet would need to write a story about your film. This can include your film’s synopsis, production stills, bios of the cast and crew, and anything else that you think would be of interest.

Creating a press kit is relatively simple – just put together all the relevant information in one place and make sure it’s easily accessible. However, there are a few things to keep in mind when you’re putting together your press kit:

1) Make sure your press kit is visually appealing. Journalists and editors are often bombarded with information, so you want to make sure your press kit stands out. Use high-quality images and graphics, and lay everything out in an easy-to-read format.

2) Keep it concise. Again, journalists are busy people – they don’t have time to wade through pages and pages of information. So make sure your press kit is short and to the point. Include only the most essential information, and leave out anything that isn’t absolutely necessary.

3) Personalize it. Generic press kits are quickly forgotten – make sure yours is memorable by adding a personal touch. This could be something as simple as including a handwritten note from

How to write a press release

If you’re an indie filmmaker, you know that getting media exposure for your film launch can be a challenge. But with a little creativity and hard work, it is possible to get the word out there and generate some buzz.

Here are some tips on how to write a press release that will grab attention:

1. Keep it newsworthy

Your press release should be newsworthy, meaning it should be interesting and timely. Tell a story that will pique the interest of reporters and editors.

2. Write for your audience

Who are you trying to reach with your press release? Write in a way that will resonate with them. Use language that is clear and easy to understand.

3. Be concise

Reporters and editors are busy people, so make sure your press release is short and to the point. Get straight to the point and don’t include unnecessary fluff.

4. Include quotes

Quotes from people involved in your project can add credibility and provide insight into what your film is about. Choose quotes wisely, though, as they should add value to your press release and not just take up space.

5. Highlight key facts

Be sure to include any key information about your film, such as the title, director, cast, etc. This will help reporters write their stories more easily. And if you have an eye-catching poster or trailer, definitely include that too!

How to contact journalists and bloggers

There are a few key things to remember when reaching out to journalists and bloggers:

-Keep your message short, sweet, and to the point
-Include all relevant information (e.g. film title, director, website)
-Make sure you have a press kit ready to go
-Do your research on who you’re contacting – personalize your message if possible!

With that said, here are a few ways to get in touch with members of the press:

-Email is usually the best bet – find contact info on websites or Twitter profiles
-Twitter can also be used to reach out – use @ mentions or direct messages
-If you know someone who knows someone, ask for an introduction!

What not to do when promoting your film

When you’re promoting your film, there are a few things you definitely don’t want to do. First off, don’t spam journalists and bloggers with your film’s press release or trailer. This is a surefire way to get your film ignored. Secondly, don’t try to bribe journalists or bloggers with free tickets or other gifts in exchange for coverage of your film. This is also a surefire way to get your film ignored. Finally, don’t be pushy or obnoxious when promoting your film. Be professional, courteous, and respectful, and you’ll have a much better chance of getting media attention for your film launch.


There are a lot of different ways to get media exposure for your film launch, but it’s important to choose the right ones for your project. The best way to do this is to work with an experienced indie film PR team who can help you create a customized plan that will get you the most exposure possible. If you’re not sure where to start, check out our list of the best ways to get media exposure for your film launch.